“…and now it’s a f*cking froyo place”
It’s cold, sterile like doctor’s offices, isn’t filling, and costs way more than it’s worth. But apparently, New Yorkers love it—and by “it,” I mean frozen yogurt. From Pinkberry to 16 Handles, frozen yogurt has taken over Manhattan storefronts according to the anonymously run Tumblr titled “…and now it’s a f*cking froyo place.”
In chronicling the changes in the storefronts over time, the blogger has created a catalogue of places where frozen-yogurt shops have replaced family eateries, bodegas, and ethnic shops. Maybe the blog is tongue-in-cheek. But if I walked South for 30 minutes from my school’s campus in Manhattan, I’d run into more frozen yogurt places than I would run into Chipotles. Here’s one of the froyo places that I happened stroll past on a walk around Manhattan:
It used to be an Antiques shop….. BUT NOW IT’S A FROYO PLACE. Storefronts hawking these creamy and watery confections filled with maltodextrin and citric acid have proliferated in recent years, despite their rapid decline in the the 1990’s. And even despite that franchises overall are projected to decrease—froyo still is gaining ground in the market. So, have we reached “peak froyo,” as a City Lab reporter declares, or is froyo just a fad, destined to the same end as cupcake shops?